Talking of company branding in the FMCG space, Gareth Kay has introduced me to two little gems- a health drink company called innocent out of UK and Help Remedies, a company into the making of health products like headache pills and bandages (as of now).
Both strikingly authentic, accessible and cute...check them out for a unique brand personality that seems to indicate to the kind of values the new economy versions of old established categories are veering towards.
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