Musings on the business of brands with a focus on company brands, life in the Indian corporate space, and ocassional observations of a curious mind...
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Ashutosh Wakankar
As someone who sees oneself as a student of brands, those that represent organizations rather than products, excite me the most. As one of the partners at Centre of Gravity, i believe we have an opportunity to articulate a new humanistic approach to corporate strategy that takes into account not just the rational, linear and the analytical but the intuitive, the creative as well as the inspirational. In the process, if we are able to inspire a few organizations to work out of a context of not just how much money they want to make, but what kind of organizations they want to be, it would be time well spent on this planet.
Consulting for Organization Brands
An expert is a man who has made all the mistakes which can be made in a
narrow field!
Neils Bohr
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