My obsession with Infosys continues :-)...for years i have been informally asking people in the IT industry on what they feel are the real differentiators between the Big Three of Indian IT- TCS, Infy and Wipro...and everyone has their take on it. There are those who believe that TCS scores with its years of domain knowledge and Infy is good at customer relations, Wipro has strong R&D and pricing advantage, there are those who say that TCS has character (a euphemism for being a bit boring and dowdy) while Infy has charisma and personality...Wipro just copies what Infy does etc. Some say Infy is strong on processes while TCS has technical expertise.
And there are those whose technical mastery gives them the ability to find differences in a much more nuanced technical platform kind of way...Infy is strong on Java 3.3 and Wipro has competencies in Web 2.020...just kidding!
However, to my mind inspite of similar business models and the remarkably similar jargon they themselves use to describe their differences (a la Global Delivery Model and end-to-end solutions)...Infosys really stands out as a brand. It enjoys greater coherence and uniqueness as an entity and it shows up in its performance i.e. profitability.
It in fact occurs as being more 'New Economy'compared to both TCS and Wipro which despite being in the same sector look a bit more orthodox, conservative and conventional.
The central value which Infy has and its comparative companies lack in my opinion is the cultural aspect of OPENNESS- it is on the whole a more imaginative and creative conception than the other two brands.And this value shines through in all its aspects of managing itself- the transparency in reporting, the generosity in sharing wealth, in providing outstanding facilities, in not being afraid to take stands on socially relevant issues...
Infy is an icon of the post liberalization India and as a student of brands in general and company brands in particular it keeps on mesmerizing me with its various nuances....
Posts
